Saturday, January 3, 2015

Class Glossary

This is a living document to which we will be adding and editing throughout the quarter; it includes key terminology relevant to our discussions surrounding Comm in the Digital Age.

Technological Determinism: a theory that presumes that a society's technology drives/controls the development of its culture.

Social Constructionist Theory of Technology (social constructionism): a theory that argues that technology does not determine human action, but that rather, human action shapes technology.

Post-Humanism: The belief that advances in technology will render humans obsolete (falls under the theory of Technological Determinism).

Meme: a "unit of culture" (an idea, belief, pattern of behavior, etc.) which is "hosted" in the minds of one or more individuals, and which can reproduce itself, thereby jumping from mind to mind.

Disruptive Innovation: technological developments that completely change/replace old systems (of economy, cultural production, information, etc.)

Attention Economy: an approach to the management of information that treats human attention as a scarce commodity, and applies economic theory to solve various information management problems.

Discrete 
1. apart or detached from others; separate; distinct
2. consisting of or characterized by distinct or individual parts; discontinuous.

Signal: the content of the intended message

Noise: information that is included in transmission of the signal that exists outside of the intended message

Simulacrum: a copy without an original; concept produced by Baudrillard. A way to understand the shift in digital culture from "art imitates life" to "art imitates art." Another way to talk about how media becomes embedded in our reality.

Transmedia: media that becomes embedded in other media ("remediation")

Digital Divide:  economic and social inequality according to categories of persons in a given population in their access to, use of, or knowledge of information and communication technologies

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