Digital Activism Campaign - List of Best Practices

Digital Activism Campaigns - Best Practices

• Use of Humor
• Interactive
• Hashtag
• Applicable to multiple media platforms
• Sharable
• Timely
• Tied to an action
• Online Petition (change.org)
• Sharable graphics
• Political appeals
• Providing participants with necessary materials
• Physical action + digital documentation (i.e. ALS Ice Bucket Challenge)
• Relates to the issue
• Donations to an organization that intervenes with your issue
• Encouragement of creativity and appropriation
• Kickstarters
• Contacting decision makers
• Diverse representation
• Backed by known organization
• Use of well known figure
• Graphic content
• Appeal to emotions
• Use of personal narrative
• Use of familiar visual tropes (i.e. political campaigns)
• Online/offline convergence
• Merchandise
• Signs
• Signifiers
• Encouraging creativity
• Simplicity in use of symbols
• Allyship
• Curiosity, element of mystery
• Link to external references/resources
• Raising awareness
• Likes, retweets, impressions, etc.