Digital Activism Project

Digital Activism Final Project (200 pts) - choose an issue that you feel passionate about, and create a digital activism campaign that uses digital communications platforms to raise awareness, organize community voices and/or mobilize action around the issue. Think about: the social capital of the way you use digital platforms; how your digital campaign may translate to on-the-ground change; how to use media to add a new voice to the mix, or amplify voices/perspectives that have been previously silenced.

• In-Class Presentation (50 pts): 5 min on: your issue’s background, your campaign creation process, evidenced and foreseen impacts of your campaign
• Final Paper (75 pts): 1000-1500 words on:
  

  your issue’s background

  why you chose it

  historical/cultural/political factors shaping its current implications

  previous digital campaigns relating to it

  your campaign creation process

  what is your unique perspective

  how is your campaign unique/different from other similar campaigns

  what platforms did you use and why

  challenges/successes in the campaign's creation

  evidenced and foreseen impacts of your campaign

  what is the social capital of the way you used digital platforms

  what are the markers of evaluation for success

  what has happened so far in the digital public’s response

  what is the potential for growth

  theoretical/conceptual connections from class

  what are class concepts that you thought about/integrated
  how does your topic/campaign relate to TD v SC debate
  how has this project changed/reinforced your position in the TD v SC debate
• Campaign “Materials”/Digital Artifacts (75 pts):
  

  Content constitutes unique perspective/information/story/take on the issue (i.e. you are not replicating a campaign that has already been done).
  Evidence of promotion of campaign
  Clear action for digital citizens to take is provided
  Campaign informs audience about the topic/issue, makes a compelling case for taking an action on behalf of it, indicates understanding of historical/political/cultural significance of the issue/
  Appropriate use of media (style/creativity)

• Due on our Final day - 3.23.15, 2pm